5 Reasons You Should Build an App for Your Business. In 2013, the UN released a somewhat sobering but also rather unsurprising statistic: out of the 7 Billion people on the planet, 6 Billion of them had access to a mobile phone, while only 4.5 Billion of them have access to a working toilet.
The takeaway here? People value connection far more than they value anything else. Here are 5 ways a mobile app helps you build connection and engagement and why you should have one.
1. Apps help you build an audience
These days, brands don’t have clients, customers, and consumers, they have fans. Consumers don’t just purchase products from certain brands, they follow them. From Taylor Swift to Nike to Apple, fans don’t just want to know what’s happening when there’s a big rollout or event, they follow them on Twitter and like them on Facebook. An app gives you an opportunity to keep your fans up-to-date on all your latest offerings.
2. The world is mobile
Having a website is great… when people are sitting at their desk. 77% of Americans now own a smartphone, while just over 10% of them are “smartphone dependent” meaning it is their primary or only source of internet. Among young adults aged 18-29, that number nearly doubles to almost 20%. If you don’t have an app, you are losing a significant chunk of your market.
3. Apps provide mobile information on the go
Imagine someone is in your vicinity at 8:00 pm and they don’t know if you are open or not. You don’t have an app, but your nearby competitor does and it tells the consumer they are open. You just lost a customer because they provided mobile information when your consumer needed it most and you didn’t.
4. Easy loyalty rewards
Customer loyalty cards have been around for a long time, but customers often complained (with good reason) about the number of cards they had to carry around. Digital customer loyalty cards contained in an app give you a significant amount of information about your consumers without asking them to carry around another card with them.
5. Helps you keep your customers up to date
Now, you don’t have to build an extensive e-mail list and send out regular e-mails to keep your fans notified of what’s happening. You can just send them to push notifications through the app. Building an app doesn’t just help your customers, it saves you time as well.
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