A new Hard Rock Hotel has plans to open up in Daytona Beach. The company is collaborating with the Summit Hospitality Management Group on the project.
Marco Roca, the Hard Rock International executive vice president of global hotel development released a statement about the move.
“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach.”
Summit Hospitality managing member Abbas Abdulhussein also spoke out about the plan.
“This has been a long process, as you know. We have put a lot of our family’s heart and soul into this project. Hard Rock is a phenomenal brand and Daytona is a perfect location for it. I’ll be jubilant when it opens and everyone gets to see it.”
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