As home video viewing patterns continue to evolve, one common prediction is that packaged media is on its last legs. Streaming services have been gaining market share at a steady pace. In fact, streaming media sales eclipsed sales of DVDs and Blu-ray discs for the first time in the last quarter of 2016 — with discs accounting for $5.4 billion in annual U.S. sales compared to the $6.2 billion haul for SVOD providers such as Amazon and Netflix. However, to paraphrase Mark Twain, the death of packaged media has been greatly exaggerated.
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