JetBlue Testing Facial Recognition for Self-Boarding

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JetBlue is currently testing out facial recognition software to verify customers for self-boarding. When it launches it will be the first airline to use biometrics and facial recognition technology for that purpose.

The airline will be joining forces with the United States Customs and Border Protection and technology company SITA to bring the paperless boarding option to life.

JetBlue executive vice president Joanna Geraghty released a statement about the move.

“We hope to learn how we can further reduce friction points in the airport experience, with the boarding process being one of the hardest to solve. Self-boarding eliminates boarding pass scanning and manual passport checks. Just look into the camera and you’re on your way.”

The SITA chief technology officer Jim Peters released a statement as well.

“This biometric self-boarding program for JetBlue and the CBP is designed to be easy to use. What we want to deliver is a secure and seamless passenger experience.”

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